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Real-Time Customer Personalization at Scale

In today’s hyper-connected era, customers demand nothing less than instant access to tailor-made, meaningful content that resonates with their individual needs and preferences. Unleash the power of real-time data streaming to deliver personalized content to not just meet but exceed their expectations.

Transform Customer Engagement with In-the-Moment Personalization

Leverage the power of Confluent’s data streaming platform to create personalized and relevant content for your different customers segments to keep them engaged with your brand.

Deliver contextual content to your customers at the right time to increase loyalty and reduce customer churn.

Scale content seamlessly as your user base and audience segments expand.

Enable your data scientists and developers to analyze all data by improving data visibility, collection, and collaboration.

Reduce technical debt and TCO from legacy technologies such as message queues and data pipeline technologies.

Build with Confluent

Leverage key product features from Confluent’s cloud-native data streaming platform as building blocks to optimize and advance customer engagement.

Streaming Architecture

Data Architecture

Streaming Architecture

Content Aggregation

Aggregate, categorize and produce content in real time to Confluent Cloud.

Content Delivery Service

Receive content, and serve interesting and relevant content for each user, in conjunction with intelligence provided by the Content Recommendation Service.

Cloud Storage

Keep a copy of the content for training ML models and archival purposes.

Beacon Service

Keep track of the endpoints where the application is actively being used, and leverages the data for dashboard and reporting purposes.

Resources

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