Project Metamorphosis: Unveiling the next-gen event streaming platformLearn More

Confluent for E-Commerce & Retail

Leverage the power of your events in real-time to build the next-generation retail experience. Deliver delightful customer experiences, improve customer engagement, and achieve data-driven operations.

Learn how E-commerce, brick and mortar stores, and retailers are undergoing a true digital transformation with real-time data streaming.

Trusted by the World’s Leading Retail and E-commerce Enterprises

Event Streaming is used by 6 of the top 10 retailers for a wide variety of use-cases.

The “Amazon effect” has fundamentally altered consumers’ buying habits. Your only reality - reimagining customer service and experience through innovation and digital transformation. Unfortunately, your legacy data architecture is holding you back. It can’t meet today’s need for speed, flexibility, and innovation.

Confluent delivers an event streaming platform based on Apache Kafka® that empowers you to easily access data as real-time streams, integrate data silos, and analyze data instantaneously. This enables you to build real-time business applications and deliver premium customer experiences.

How Confluent Can Help

Reimagine Customer Experience. Engage Digitally. Drive Efficiencies. Future-Proof for Scale.

Real-time Inventory

Ensure inventory is updated every 100 milliseconds by connecting all systems and applications across brick and mortar stores, E-commerce, and warehouses. Enable seamless omnichannel experiences. Achieve higher customer satisfaction by providing real-time stock availability. Increase pass rate and fill rates of E-commerce orders. Enact price changes in real-time.

Real-time Analytics and Fraud Detection

Aggregate and build data lakes to analyze data from inventory, transactional, clickstream systems in real-time. Accelerate time to insights with real-time analytics to enable faster executive decision making during peak season. Identify trends to optimize inventory planning. Analyze transactions in real-time to detect fraudulent and duplicate transactions. Perform fraud analytics to identify patterns.

Personalized Recommendations and Real-time Offers

Deliver premium customer experience by tracking customers throughout their buying journey and offer personalized recommendations in real-time by analyzing past spending and browsing habits. Present personalized, targeted, contextualized information to customers. Send offers, coupon codes in real-time to increase sales and reduce cart abandonment.

Customer 360 and Loyalty Programs

Consolidate data from various disjoined systems to get a complete unified view of customers. Send notifications to cross-sell and upsell relevant products and services. Respond to customer requests in real-time across communication channels (web, mobile app, call center, etc.). Enhance the experience of loyalty program members by re-engaging timely.

Real-time Data Sharing and Supply Chain Optimization

Enable real-time data sharing with third parties for regulatory compliance and analysis. Standardize reporting mechanisms and infrastructure to launch new business models. Ensure timely delivery of goods via supply chain optimization, warehousing management. Enable pre-emptive stocking of goods at warehouses.

Industry Recognition

Why Confluent

Accelerate application development, reduce operational burden and costs, fast track to the cloud and propel your businesses forward.

Unrestricted Developer Productivity

Democratize Kafka for a wider range of developers and accelerate how fast they build event streaming applications.

Efficient Operations at Scale

Minimize operational complexity while ensuring high performance and scalability as event streaming grows through your organization.

Production-Stage Prerequisites

Architect the platform with the foundational enterprise-level attributes needed to implement event streaming in production.

Committer-Driven Expertise

Built by the original creators of Kafka, get Gold Support from the world’s foremost Kafka experts, who work directly with Kafka committers to assist you throughout the application development lifecycle.

Freedom of Choice

Deploy Confluent Platform and MongoDB on any cloud, or stream across on-premises and public clouds; self-managed or fully managed in Confluent Cloud

Save Time and Money

Offload the burden of Kafka management, save on hardware, and automatically fine-tune your infrastructure to maximize efficiency and core business value.

Why Customers Love Confluent


"Using Kafka and Confluent, Walmart has initiated a digital transformation and modern omnichannel experience that allows customers to interact with seamlessly, order groceries online or in a mobile app, and either pick them up or have them delivered. Walmart’s investment in event streaming with Confluent has contributed to business innovation as well as company growth in the public market."

Vice President of Engineering, Walmart

Let’s Get Started

As founders and original creators of Apache Kafka, we’ve extended Kafka to create a truly secure, resilient and compliant event streaming platform that’s available as both self-managed software and a fully managed cloud service.

Confluent Cloud

Fully managed service

Deploy in minutes. Pay as you go. Try a serverless Kafka experience.

Confluent Platform

Self-managed software

Experience the power of our enterprise-ready platform through a free download.

Featured Resources