Unlock the full power of your event streams with Stream Governance | Learn More
AO is one of the UK’s leading electrical retailers, operating predominantly online for the last 20 years and selling over 9,000 electrical products to millions of customers across the UK and Germany. A business that not only prides itself on putting customers first, AO is just as dedicated to creating an amazing place for their 4,000 employees to not only work but thrive.
The COVID-19 pandemic caused a dramatic shift in consumer shopping habits, which led to a sharp increase in growth at AO. John Roberts, AO Founder and Chief Executive Officer, underscored the scale of the change when he explained that “the pandemic accelerated a shift in customer behavior towards online shopping – we saw ten years’ change in consumer behaviour in just ten weeks.”
Helping to enable the rapid changes needed to support this surge in growth is a real-time event streaming platform based on Confluent and Apache Kafka®. This platform enables the AO Customer Personalization team to deliver hyper-personalized online experiences by combining historical customer data with clickstream data and other real-time digital signals from across the business. Just as importantly, it is enabling AO development teams to accelerate the rollout of new business capabilities.
Respond rapidly to dramatic changes in retail consumer behavior as sales shift from in-person to predominantly online interactions.
Use event streaming with Confluent Cloud to enable the accelerated delivery of new capabilities that support improved customer experiences and increased operational efficiencies.
Learn how a leading provider of benefits administration and cloud-based HR and financial solutions recently embarked on an initiative to align the company’s internal organization with its next-generation digital strategy.
With annual sales of more than $8B, Amway is the world’s largest direct selling company.
BAADER Builds an IoT-Based, Data-Driven Food Value Chain with Confluent Cloud.