Live demo: Kafka streaming in 10 minutes on Confluent | Register now Delivers a Hyper-Personalized Retail Experience for Its Customers with Confluent is one of the UK’s largest online electrical retailers serving more than six million customers across the UK and Germany. In addition to its core retail operations, the company also has several other lines of business, including mobile, financial services, recycling, and multimedia. differentiates itself by striving to have the happiest customers – a key founding principle and a major factor in its success.’s Customer Personalisation team takes the company’s customer engagements to the next level by delivering a unified, hyper-personalized experience based on a deep understanding of each individual customer. Confluent Cloud and event streaming enable to treat each customer visit as a unique moment, combining real-time digital signals with historical information to give each customer what they want, when they want it.


Maximize customer satisfaction and revenue growth by creating a hyper-personalized online retail experience, turning each customer visit into a one-on-one marketing opportunity.


Use Confluent to combine historical customer data with real-time digital signals from customers, generating hyper-personalized content – for example, targeted special offers – which is inserted in real time back into the customer’s session.

Confluent features used

  • Schema Registry
  • KSQL
  • Lambda Connector


  • Real-time hyper-personalization of the customer experience
  • Increased customer conversions
  • Accelerated innovation
  • Confluent Cloud frees up developers’ time

Jon Vines

Software Development Team Lead

Our hyper-personalized approach is delivering measurable results. In our A/B testing, we’ve seen a significant increase in customer conversion rates. That’s proof that our decision to adopt a real-time event streaming approach was the right one. I expect even bigger benefits as we continue to grow our capabilities.

More Customer Stories

Alight Solutions

Learn how a leading provider of benefits administration and cloud-based HR and financial solutions recently embarked on an initiative to align the company’s internal organization with its next-generation digital strategy.


BAADER Builds an IoT-Based, Data-Driven Food Value Chain with Confluent Cloud.

Bank Rakyat Indonesia

Bank Rakyat Indonesia Increases Financial Inclusion and Extends Microfinance Opportunities Using an Event-Driven Architecture Enabled by Confluent Platform.