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DICK’S Sporting Goods Up-Levels the Shopping Experience with Confluent

As America’s leading sporting goods retailer, DICK’S Sporting Goods focuses on helping athletes achieve their personal best by making it easy to find the products and services they want and need. The 70-plus-year-old Fortune 500 company has more than 854 stores and 50,000 employees.

To help deliver on its stated mission to serve and inspire athletes while growing its business and helping communities, DICK’S needed a technology architecture that would allow it to build services incrementally, accelerate application deployment, and reshape the way athletes gain access to the product information in real time for a more seamless purchasing experience. The solution it chose needed to be a fully-managed data-in-motion platform that was scalable, secure, resilient, and able to meet the real-time needs of its business.


Provide a consistent view of all merchandise in real-time to create a more seamless purchasing experience while reducing the burden of managing and operating the data platform.


Use Confluent’s cloud managed service to connect all data feeds and deliver real time views of their merchandise.


  • Real-time omnichannel price and promotion changes
  • 50% reduction in resolution times
  • 100% service uptime and rapid failure recovery