Modern, Omnichannel Retail Experiences with Kafka

Demand for omnichannel services – like curbside pickup, contactless returns, and personalized customer experiences – have made e-commerce retail a critical capability. As a result, retailers are accelerating their move to the cloud, but that alone isn’t enough.

To deliver on customer expectations, retailers must unify and integrate data scattered across systems, including point-of-sale (POS), e-commerce, and enterprise resource planning (ERP).

Download this ebook to learn how Google Cloud and Confluent help retailers like Dick’s Sporting Goods, Lowe’s, Walmart, and Instacart harness real-time data to:

• Adopt hyper-advanced, intelligent personalization techniques.
• Optimize inventory costs and warehouse usage through real-time insights.
• Streamline e-commerce operations for a more nimble and cost-effective omnichannel experience.