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Confluent Helps Power a Diverse and Scalable Online Shopping Experience for OTTO

Running Kafka ourselves was a bit of a no-go given our team size and requirements. As a team we decided we wanted to focus on the technical functions of the platform. We wanted to spend more energy on these functionalities, and leave other things to Confluent who can do it better!

Fabian Schmidt | Senior Expert Product Data Technology
OTTO Group Testimonial


OTTO needed to transition from being an e-commerce provider to offering a full e-commerce platform, but was struggling to scale its systems to handle the huge volume of product lines from new sellers.


The online retailer adopted Confluent Cloud to provide sellers with easy access to critical data, and customers with a diverse buying experience.


  • Standardized data for faster onboarding
  • A fully scalable platform
  • Product data processed in as little as 15 minutes
  • A seamless selling experience for new brands, retailers, and partners
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As one of Germany's largest online marketplace, where customers can buy anything from electronics, fashion, furniture, sportswear and more, and as a result of moving from an e-commerce provider to offering a full-fledged e-commerce platform, OTTO's technical systems were pushed to the limit.

With significant scaling requirements and huge volumes of data, OTTO needed a flexible architecture that could integrate seamlessly with its existing technology.

Read here why OTTO chose Confluent to meet their needs now and in the future.

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