Amway Accelerates U.S. Digital Transformation with Confluent

With annual sales of more than $8B, Amway is the world’s largest direct selling company. The company’s nutrition, beauty, personal care, and home products are sold in more than 100 countries through Amway Independent Business Owners (IBOs) around the world.

To ensure that IBOs always have the information and tools they need to drive sales, Amway IT and business solutions teams place a high priority on modernizing their digital footprint and moving fast to deliver needed solutions on tight schedules. The company’s legacy IT architecture, however, was not well aligned with this priority. Amway launched a modernization initiative, powered in part by data in motion with Confluent, that is enabling teams to deliver faster and with greater autonomy. The new architecture has already paid dividends at Amway on an initiative that combined two large-scale efforts running in parallel: a major omnichannel commerce implementation and a multiyear ERP program.