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User-facing Analytics

Deliver engaging user experiences based on real-time product usage data. Build live dashboards and leaderboards, personalize app and web experiences, feed your AI models in real-time, prevent fraud and anomalous behavior, and much more.

Deliver engaging user experiences based on real-time product usage data

User-facing analytics (also called "customer-facing analytics”) is the pattern of embedding real-time data visualizations or data-driven features into software applications. You’ll implement user-facing analytics if you offer a software service and want to use real-time product usage data to deliver features tailored to your end users.

Capture data about user interactions within an application, send that data to an analytics platform, and build metrics that are then served back to the user as dashboards or features.

Deliver better customer experiences

Use real-time customer data to personalize your application or website for customers.

Improve speed to insight.

Provide live information about how customers are using your application.

Fuel advanced scenarios.

Use real-time customer data to power AI experiences, fraud and anomaly detection, and more.

Build with Confluent

This use case leverages the following building blocks in Confluent Cloud:

Reference Architecture

user analytics ref

Send backend data to Confluent Cloud

Send all relevant backend data to your streaming architecture and process with serverless Apache Flink®

Store Confluent data in cloud storage

Build storage systems for streaming data

Connect Confluent to Tinybird

Ingest data from Confluent in real-time, configured directly within Tinybird

Unify data in Tinybird

Ingest data from data warehouses and application databases, configured directly within Tinybird

Build analytics in Tinybird and publish as APIs

Write SQL queries to shape and transform data in Tinybird, combining data sources with ease, and consume the APIs from within your applications

Resources

Start Building

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