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Online Talk

Leveraging Data Streaming to Reinvent BMW Group’s Omnichannel Sales Journey

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Available On-demand

In this webinar and demo, get tips on how to:

  • Effectively scale your data streams, boost developer productivity, and open up new revenue channels
  • Connect and process millions of events per day across multiple systems within the omnichannel sales journey
  • Create data transparency with OpenSearch and real-time analytics

Looking to expand your direct-to-consumer operations with data streaming?

Companies today are aiming to sell directly to consumers to enhance customer satisfaction and build stronger relationships. And BMW Group is no different.

They announced plans to start direct-sales (D2C) operations with its Mini brand in 2024 and their brand sales in 2026. Recognizing the need for 360 data transparency across the customer journey, BMW Group needed to find a way to access real-time data throughout the organization. Enter Confluent. By leveraging the Kora Engine, BMW ensures its Apache Kafka deployments are enterprise-ready.

Register to learn how you can expand your D2C operations and transform your omnichannel customer experiences with data streaming (just like BMW Group did).

Hear (and see a product demo) from BMW Group’s Jakob Henne, IT Product Owner, and Juri Ivanov, Solution Architect.

Jakob HenneGroup IT Digital Sales, IT Sub-Product Owner, BMW Group

Jakob Henne is Sub Product Owner at BMW Group within the Omni Channel Sales environment. His main goal is to generate value out of (Event) data to create transparency and support data driven decision making. He is always open to try and explore new technology to build good solutions for complex problems.

Juri IvanovGroup IT Digital Sales, Solution Architect, BMW Group

Juri Ivanov is Solution Architect for one of the products within the Omni Channel Sales initiative. He focuses on providing creative and reliable concepts for any kind of problems. Always eager to learn new technologies and frameworks.

Kai WaehnerGlobal Field CTO, Confluent

Kai Waehner is Field CTO at Confluent. He works with customers across the globe and with internal teams like engineering and marketing. Kai’s main area of expertise lies within the fields of Data Streaming, Analytics, Hybrid Cloud Architectures, Internet of Things, and Blockchain. Kai is a regular speaker at international conferences such as Devoxx, ApacheCon and Kafka Summit, writes articles for professional journals, and shares his experiences with new technologies on his blog: www.kai-waehner.de. Contact: kai.waehner@confluent.io / @KaiWaehner / linkedin.com/in/kaiwaehner.