Data is essential. It’s the lifeblood of our business, and without it we’re lost. The problem with data though, is all too often we can end up working for the data, rather than having the data work for us. So much of the systems we build are about managing data properly. Storing it safely, getting it where it needs to be. Making sure it is held safely, or that it is manipulated in the right way. The nature of the data we manage can end up constraining our applications in a host of ways. Rather than making data the constraint in our system, we need to find ways to better unlock the value it has for our organisations. In this keynote, Sam will look at how to reimagine the use of data to make sure the data works for us, not the other way around.