Big data analytics refers to extremely large, complex sets of data that are analyzed for business insights, operational efficiency, and patterns to uncover business opportunities and mitigate risks. Learn how big data works with examples, use cases, and the best technologies for modern organizations.
The term “big data” refers to complex, fast, and large data that is very difficult to process using traditional methods.
While the term "big data" has been around for a long time and had its peak in 2001, when Doug Laney articulated the definition as the 3 Vs of big data: volume, velocity and variety.
Data management is the process of collecting big data from various sources and includes storing, processing, validating, securing, processing, cleansing the data. Data management is table stakes for all companies benefiting from big data analytics and insights.
An effective data management process is important because it ensures that the information is accurate, reliable and as up-to-date as possible for everyone who needs to access it for analysis, reporting and making business decisions. Not only is data management include new processes, it also involves understanding and updating existing architectures, policies and best practices and platforms.
Ensuring that data management is done correctly becomes of utmost importance as big data is every company’s capital. The users of the data has expectations on accuracy, reliability and truth and this has impact out on decision makers, executives and shareholders of the company.
If you look at all the successful companies in the world, you'll notice they all continuously collect and analyze big data to increase their value proposition, understand customers, and continuously improve operations and efficiency.
There are an infinite number of big data use cases and increasingly, data provides the competitive advantages and value for these companies. Big data analytics allows for large data sets to be sampled, providing significantly more accurate results, allowing organizations to unify data for deep business insights, mitigate risks, and make informed decisions at large scale.
The data created in an organization is valuable, and by managing big data correctly, numerous competitive advantages arise. Here are the most common benefits:
Most organizations are facing an explosion of data coming from new applications, new business opportunities, IoT, and more. The ideal architecture most envision is a clean, optimized system that allows businesses to capitalize on all that data.
However, dealing with the sheer volume of data that arrives in various formats, from numerous sources, and as structured/unstructured data.
As this data continues to grow in volume and complexity, complications often arise. As such, it helps to have a solid plan to focus on the data that’s needed, how it’ll be used, and the analytics that will be performed for maximum benefit.
A major challenge in modern data management is the ability to streamline all data types, from all sources and formats into a single pane. The ability to process and integrate data in real-time allows for digitalization, speedy time-to-market, quick innovation, and agile projects.
Real Time Businesses Rely On Real Time Data
A stock market is dynamic and changes rapidly. Same with shopping websites, ride share apps, weather reports, and Netflix recommendations. By utilizing data in storage along with real-time data integration, they revolutionize big data management in a world of distributed, ever changing data.
Combined with past data, this vast set of present, real-time data can help businesses
To win in today’s digital-first world, businesses must deliver exceptional customer experiences and data-driven, backend operations. This requires the ability to react, respond, and adapt to continuous, ever-changing data from across an organization in real time. However, for many companies, much of that data still sits at rest in silos across their organizations.
By integrating historical and real-time data into a single, central source of truth, Confluent makes it easy to build an entirely new category of modern, event-driven applications, gain a universal data pipeline, and unlock powerful, data-driven use cases with full scalability, performance, and reliability.
From retail, logistics, manufacturing, and financial services, to online social networking, Confluent lets you focus on deriving business value from your data rather than worrying about the underlying mechanics of how data is shuttled, shuffled, switched, and sorted between various systems.
Used by Walmart, Expedia, and Bank of America, today, Confluent is the only complete streaming data software designed to stream data from any source, at any scale. Built by the original creators of Apache Kafka, today, it's the most powerful streaming data platform, capable of not just big data ingestion, but also real-time processing, global data integration, and in-stream analytics.
See how you can get started in minutes with a free trial, or learn how Confluent is empowering businesses with real-time data.
Confluent is the only complete data management platform that seamlessly integrates 100+ data sources for real-time data management. Deploy anywhere with 24/7 platinum support.