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Data streaming delivers 2-5x ROI for 74% of APAC organisations, according to new Confluent report

In the biggest survey of its kind, Confluent finds 69% of APAC organisations are powering critical systems with data streaming

For 89% of APAC respondents, data streaming ranks as an important or top priority for IT investments

Data streaming drives greater IT and business efficiency in more than 3 of 4 companies

Over 90% of APAC respondents shared that they want to foster greater integration and enhance governance with data streaming over the next 12 months.

However, skills gaps and team silos are a challenge for more than 70% of IT leaders

SINGAPORE, Singapore – May 25, 2023 – Data streaming is now the backbone for the most critical areas of a business—from personalised customer experiences to real-time business operations. The Confluent, Inc. (NASDAQ: CFLT) 2023 Data Streaming Report: Moving Up the Maturity Curve dives into data streaming’s rise as a requirement for business success.

Based on a survey of 2,250 IT leaders, with over 30% of respondents in APAC, using data streaming from across seven countries and representing midsize to large enterprises across all major industries, the report makes clear that the technology is a must-have for running a more efficient, responsive, and ultimately more competitive business in this digital-first era.

The report is centred around the Data Streaming Maturity Curve, which maps out organisations' adoption journey—from pre-production activity happening at Level 1 to data streaming as a strategic enabler for all areas of an enterprise at Level 5. The survey data found that the more a company invests in data streaming, the more benefits and returns they realise.

Key APAC findings from the 2023 Data Streaming Report include:

- Data Streaming Drives Business Value and Strong ROI

  • 68% of organisations in Level 2 of the Data Streaming Maturity Curve are achieving or anticipating 2x-5x returns, and this increases to 75% with Level 3 companies.
  • 73% of IT leaders report their organisations are seeing significant or emerging benefits from data streaming when it comes to increased product or service profitability.

- Data Streaming Is a Top Priority for IT Investments

  • 89% of respondents say investments in data streaming are important, with 49% citing it as a top strategic priority for IT investments overall.
  • 69% of IT leaders say they are using data streaming to power critical applications — and 57% cite that five or more of their organisation’s critical systems are reliant on the technology.

- Data Streaming’s Biggest Challenges: Silos, Skill Gaps and Governance

  • 76% of IT leaders cite that fragmented projects and uncoordinated teams and budgets can be a challenge or a major hurdle to advancing data streaming.
  • Over 90% of respondents say fostering greater integration, bolstering skills with training and recruitment and strengthening data governance and compliance measures is a high or medium priority as they continue to invest in data streaming over the next 12 months.

Today’s most successful organisations are those that are the fastest at turning data into action. Data streaming platforms provide the quickest, most reliable access to continuous streams of data that are updated in real time. And, according to the report, data streaming is pervasive within businesses, powering a wide array of use cases that keep top-performing companies secure, agile, and ahead of customer expectations.

Vatsan Rama, IT Director for World Table Tennis explained, "Table tennis associations and fans around the world rely on us for real-time match and player statistics, so there’s no room for error or delays. To cover multiple events running in parallel across many countries, we needed to re-engineer our system to reliably scale and integrate hundreds of data points. With data streaming, we’re not only able to meet demands for live match scoring, but have also introduced new experiences to increase audience engagement, like sophisticated AI for ball tracking, serve speeds, and analysis of rallies. This supports our ultimate goal of broadening table tennis as a sport and getting more people involved."

"In an increasingly digital APAC, data is the lifeblood to driving innovation and helping organisations stay ahead of the curve. To fully harness its potential, data streaming holds the key to unlocking real-time, data-driven business decisions. At the same time, organisations can look forward to reducing operational complexities and bolstering resource efficiency, while adding value to rich and responsive customer experiences," said Kamal Brar, Senior Vice President, Asia Pacific and Japan, Confluent.

However, as with many disruptive technologies, companies face common challenges when scaling implementations, including a persistent skills gap and silos across teams. The report identifies the most common challenges alongside expert advice on how to overcome these hurdles no matter where an organisation is on its data streaming journey.


The report is based on a survey designed by Freeform Dynamics and conducted by Radma Research from February to March 2023. Responses from 2,250 IT leaders were collected across Australia, France, Germany, India, Singapore, the United Kingdom, and the United States. Qualifying respondents are from organisations using data streaming that have more than 500 employees.

Additional Resources

About Confluent Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With Confluent, organisations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven back-end operations. To learn more, please visit www.confluent.io.

Confluent and associated marks are trademarks or registered trademarks of Confluent, Inc.