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Globe Group Slashes Infra Costs and Fuels Personalized Marketing with Confluent
“On top of the features and capabilities of the platform, partnership has played a key role in our decision to use Confluent…The Confluent team…made sure we had all the information and tools we needed to make our event-driven transition successful.”
Challenge
Globe Group’s batch-based processing was holding them back from accessing the real-time data they needed to drive personalized marketing campaigns.
Solution
Globe Group made the leap to an event-driven architecture with Confluent Cloud, replacing their batch-based systems with real-time processing capabilities.
Results
- Real-time streaming and processing
- Improved targeted marketing campaigns
- Improved platform reliability with 99.99% uptime SLA
- Cost savings from lower infra costs and reduced manpower expenses
Telecom titan, Globe Group, is focused on accelerating digitization and connectivity in the Philippines. But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers.
Globe Group confronted these challenges head-on, making the leap to an event-driven architecture powered by Confluent’s fully-managed, cloud native data streaming platform. Now the company has access to enterprise-grade governance tools that have simplified the way they share and consume data. As a result, they’re now running hyper-personalized marketing campaigns fueled by real-time data and robust analytics. Oh – and did we mention they’ve also managed to cut back on the infrastructure costs needed to run their Kafka environment?
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