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The Secret to Scaling Data Streaming: Building an Internal Community

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Adopting a data streaming platform is more than a technical upgrade—it’s a business transformation that requires careful change management. Success depends on strong communication, leadership alignment, and managing resistance within your organization.

A thriving internal community is the heart of a Data Streaming Organization (DSO)—a framework that combines a unified technology platform, clear ways of working, and a shared vision for using real-time, accessible data to drive innovation.

In this webinar, we’ll explore how to build internal communities that inspire adoption, share success stories, and keep your platform relevant over time while accelerating its ROI. Our special guest from BMW Group is sharing their experiences in community building and how an Oktoberfest-themed event made a difference.

You’ll learn how to:

  • Align leadership and secure sponsorship for data streaming initiatives
  • Build and nurture an internal community to share use cases and best practices, with a very detailed example from BMW Group
  • Manage resistance and engage teams early to foster shared ownership
  • Sustain momentum with consistent communication and success stories
  • Leverage the Data Streaming Organization (DSO) framework for long-term success
Abdurrahman AbodahabSolutions Architect Streaming Platform, BMW Group
Jon McCullagh-VinesDirector, EMEA Executive Advisors, Confluent
Evi SchneiderGlobal Lead, Demand Generation & Expansion, Confluent

Evi Schneider is Global Lead for Demand Generation and Expansion at Confluent. She develops and scales global programs that drive customer growth with data streaming, tailored to the distinct priorities of industries like financial services, healthcare, retail, manufacturing, or telco.

Beyond, Evi focuses on building strategies that support the creation of internal communities within customer organizations, empowering champions, connecting architects and innovators, and helping companies scale data streaming use cases across departments and regions. She is passionate about helping enterprises turn early adoption into platform-wide transformation, whether it’s through internal messaging frameworks, innovative event concepts or cross-industry connections.

Evi is co-author to “The Ultimate Data Streaming Guide” and a regular speaker at ABM conferences.