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In this report, we explore how businesses can unlock Quick Thinking through real-time data and a new approach to business insights. Calling on data from 200 business leaders and C-suite executives in the UK, we examined the accelerating pace of decision-making — and the importance of data streaming in generating speed for competitive advantage.
C-level decision-making in the age of data streaming and AI
“Trust your gut.”
For decades, that advice has guided leadership. But in today’s boardrooms, instinct no longer acts alone.
AI now plays a central role in executive decision-making, with leaders increasingly turning to algorithms for speed, certainty, and confidence. At the same time, pressure on C-level executives continues to intensify — decisions must be made faster, with higher stakes, and under greater scrutiny than ever before.
Following on from our original Quick Thinking report, we surveyed 200 UK CEOs, founders and C-suite leaders to understand how decision-making has evolved, and what’s changed now that AI has taken a seat at the table.
The result is Quick Thinking 2.0: an exploration of how business leaders are balancing gut instinct, artificial intelligence, and real-time data.
What’s inside the report?
Download the report to find out why:
For C-level leaders, this report offers a clear view of how decision-making is changing — and what’s required to lead with confidence in the AI age.