The Ultimate Data Streaming Guide: Retail Edition

Real-Time Data Streaming for Retail Innovation

Retail is no longer about transactions; it’s about experience. But when inventory is out of sync, promotions arrive too late, or personalization lags, customers walk. Traditional IT systems simply can't respond fast enough.

This special Retail Edition of “The Ultimate Data Streaming Guide,” authored by Kai Waehner, Global Field CTO at Confluent, explores how data streaming enables retailers to unify digital and physical channels, act on real-time customer behavior, and automate inventory and loyalty workflows.

Whether you’re optimizing product recommendations or powering retail media platforms, this guide shows how data streaming platforms are transforming shopping experiences and business outcomes.

What You’ll Learn:

• How Swiss retailer Migros drives personalized offers and live loyalty engagement in real time
• Dynamic inventory management that prevents stockouts and overstocks
• Real-time personalization across apps, web, and in-store experiences
• Streaming infrastructure for retail media and contextual upselling at checkout

Download the Retail Edition of the guide to discover how top retailers are turning real-time data into a competitive advantage.