Kafka in the Cloud: Why it’s 10x better with Confluent | Find out more

Confluent for E-commerce & Retail

Leverage the power of data in motion to build the next-generation retail experience. Deliver delightful omni-channel customer experiences, improve customer engagement, and achieve data-driven operations.

Learn how E-commerce, brick and mortar stores, and retailers are undergoing a true digital transformation with real-time data streaming.

The “Amazon effect” has fundamentally altered consumers’ buying habits. Your only reality - reimagining customer experiences and driving operational efficiencies through innovation and digital transformation. However, your legacy data architecture is holding you back. It can’t meet today’s need for speed, flexibility, and innovation.

Confluent enables you to unlock the value of data in motion by easily processing real-time streams and integrating your data silos to build real-time business applications and deliver premium customer experiences.

Trusted by the World’s Leading Retail and E-commerce Enterprises

Confluent is used by 9 of the top 10 largest US retailers for a variety of use-cases.


How Confluent Can Help

Reimagine Customer Experience. Engage Digitally. Drive Efficiencies. Future-Proof for Scale.

Real-time Omni-channel Inventory Management

Ensure inventory is updated in real time by connecting all systems and applications across brick and mortar stores, E-commerce, and warehouses. Achieve higher customer satisfaction by providing real-time stock availability. Increase order capture and order fulfillment for E-commerce orders. Enact dynamic price changes in real-time.

Personalized Recommendations and Real-time Offers

Deliver premium customer experience by analyzing past spending and browsing habits for personalized real-time recommendations. Present targeted and contextualized information to customers. Send offers, coupon codes in real-time to increase sales and reduce cart abandonment.

Customer 360 and Omni-channel Experiences

Consolidate data from various disjoined systems to get a complete unified view of customers. Enable customers to purchase merchandise online and pickup in-store, curbside or get them delivered. Send notifications to cross-sell and upsell relevant products and services. Respond to customer requests in real-time across communication channels (web, mobile app, call center, etc.). Enhance the experience of loyal members with timely engagement.

Real-time Data Sharing and Supply Chain Optimization

Enable real-time data sharing with third parties for regulatory compliance and analysis. Standardize reporting mechanisms and infrastructure to launch new business models. Ensure timely delivery of goods by streamlining your supply chain while minimizing “out of stock” items. Enable pre-emptive stocking of goods at warehouses.

Real-time Analytics and Fraud Detection

Aggregate and build data lakes to analyze data from inventory, transactional, clickstream systems in real-time. Accelerate time to insights with real-time analytics to identify patterns and enable faster decision making during peak season. Analyze transactions in real-time to detect fraudulent and duplicate transactions.

Explore Common Use Case Recipes

Go from idea to proof-of-concept with a toolkit of code samples for the most popular use cases in the Retail industry.

Optimize Omni-channel Inventory

Analyze Customer’s Online Journey

Build Customer Loyalty Schemes

Track Order Shipments in Real-Time

Set Dynamic Pricing

Integrate and Offload Mainframe Data

Integrate legacy messaging systems to Kafka

Enrich Orders with Change Data Capture (CDC)

Why Confluent

Accelerate application development, reduce operational burden and costs, fast track to the cloud and propel your businesses forward.

Unrestricted Developer Productivity

Democratize Kafka for a wider range of developers and accelerate how fast they build event streaming applications.

Efficient Operations at Scale

Minimize operational complexity while ensuring high performance and scalability as data streaming grows through your organization.

Production-Stage Prerequisites

Architect the platform with the foundational enterprise-level attributes needed to implement event streaming in production.

Freedom of Choice

Deploy Confluent on any cloud, on-premises, or at the edge.

Committer-Driven Expertise

Built by the original creators of Kafka, get Gold Support from the world’s foremost Kafka experts, who work directly with Kafka committers to assist you throughout the application development lifecycle.

Save Time and Money

Offload the burden of Kafka management, save on hardware, and automatically fine-tune your infrastructure to maximize efficiency and core business value.

Why Customers Love Confluent

Walmart Retail


"Using Kafka and Confluent, Walmart has initiated a digital transformation and modern omnichannel experience that allows customers to interact with Walmart.com seamlessly, order groceries online or in a mobile app, and either pick them up or have them delivered. Walmart’s investment in event streaming with Confluent has contributed to business innovation as well as company growth in the public market."

Vice President of Engineering, Walmart

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