Events happen constantly in every business: a purchase in an online shop, a credit limit is hit, the mobile internet plan has been exhausted, users interact with a website. Events rule the business world. So why would you react to them hours or days later? Real-Time Decision Engines enable a variety of use cases, driving new products, increasing user experience, reducing costs and risks by reacting instantly to business events.
From personalised instantaneous marketing campaigns to reacting to user interactions, Real-Time is the key to open up a world of use cases that batch and scheduled processing cannot efficiently satisfy. In this talk, we are going to show some example use cases that Data Reply developed for some of its customers and how Real-Time Decision Engines had an impact on their businesses.