The pandemic made e-commerce more critical to retailers’ business models than ever. Retailers responded with new omnichannel services like curbside pickup, contactless returns, and AI-powered personalized experiences.
At the same time, omnichannel retailers have been accelerating their move to the cloud. According to a Global Retail Industry Digital Transformation study by Fujitsu, about 39.8% of retailers surveyed are increasing their overall technology budget, with 37.8% mentioning communication, networking, and cloud as the focus.2
But the cloud alone isn’t enough. To succeed, retailers must unify data scattered across point-of-sale, e-commerce, ERP, and other systems. Without integrating all of this data in motion—and making it available to applications in real time—it’s almost impossible to deliver a fully connected omnichannel customer experience.
Our ebook Building the Future of Omnichannel Retail explains how harnessing data in motion can make all the difference. Confluent with Google Cloud helps you:
Ready to start building the future of your retail business? Read the ebook today.