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Globe Group Slashes Infra Costs and Fuels Personalized Marketing with Confluent

โ€œOn top of the features and capabilities of the platform, partnership has played a key role in our decision to use Confluentโ€ฆThe Confluent teamโ€ฆmade sure we had all the information and tools we needed to make our event-driven transition successful.โ€

John Bibal II | Director of Data Engineering
Globe Group


Globe Groupโ€™s batch-based processing was holding them back from accessing the real-time data they needed to drive personalized marketing campaigns.


Globe Group made the leap to an event-driven architecture with Confluent Cloud, replacing their batch-based systems with real-time processing capabilities.


  • Real-time streaming and processing
  • Improved targeted marketing campaigns
  • Improved platform reliability with 99.99% uptime SLA
  • Cost savings from lower infra costs and reduced manpower expenses
The Globe Tower (1)

Telecom titan, Globe Group, is focused on accelerating digitization and connectivity in the Philippines. But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers.

Globe Group confronted these challenges head-on, making the leap to an event-driven architecture powered by Confluentโ€™s fully-managed, cloud native data streaming platform. Now the company has access to enterprise-grade governance tools that have simplified the way they share and consume data. As a result, theyโ€™re now running hyper-personalized marketing campaigns fueled by real-time data and robust analytics. Oh โ€“ and did we mention theyโ€™ve also managed to cut back on the infrastructure costs needed to run their Kafka environment?

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