Globe Group Slashes Infra Costs and Fuels Personalized Marketing with Confluent

Telecom titan, Globe Group, is focused on accelerating digitization and connectivity in the Philippines. But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers.

Globe Group confronted these challenges head-on, making the leap to an event-driven architecture powered by Confluent’s fully-managed, cloud native data streaming platform. Now the company has access to enterprise-grade governance tools that have simplified the way they share and consume data. As a result, they’re now running hyper-personalized marketing campaigns fueled by real-time data and robust analytics. Oh – and did we mention they’ve also managed to cut back on the infrastructure costs needed to run their Kafka environment?