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Optimove, Confluent Cloud를 사용하여 항상 최신 고객 보기를 제공하는 실시간 고객 데이터 플랫폼 구축

Confluent Cloud is the core infrastructure that is enabling us to realize our vision of having a single, always-up-to-date view of customer data and our vision of real-time self-optimizing journeys, which will maximize uplift by identifying the optimal campaign for each customer.

Shai Frank | VP of Product


업계 최고의 관계 마케팅 허브의 실시간 고객 데이터 플랫폼 기능 확장


Confluent Cloud 및 Apache Kafka와 함께 실시간 이벤트 스트리밍을 사용하여 항상 최신 고객 데이터 보기를 유지하고 머신 러닝 알고리즘 지원을 통해 캠페인 효과 극대화


  • 새로운 비즈니스 기회 창출
  • 외부 IT 시스템에 대한 스트레스 90% 감소
  • 관리 오버헤드 1 FTE 감소

Optimove, the Science-First Relationship Marketing Hub, helps customer-centric businesses drive growth using its real-time customer data platform (CDP) that ingests customer data from multiple sources and transforms it autonomously into actionable insights at scale. Optimove combines predictive customer analytics, AI optimization technologies, and a multichannel campaign orchestration engine, enabling marketers to consistently target customers with the right message at the right time via the most effective channels.

With the recent acquisition of Axonite, Optimove has expanded the real-time data capabilities of its platform with an event streaming framework based on Confluent Cloud and Apache Kafka. This event-driven architecture is enabling Optimove to offer its clients real-time customer 360 data synchronization between the Optimove platform and customer systems, real-time self-optimizing journeys that take into account the predicted uplift of various campaigns for each customer, and event-based triggers that activate campaigns based on external events, such as a sold-out product being back in stock.

더 많은 고객 사례

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Confluent Cloud는 운영 오버헤드를 줄이고 이벤트 데이터를 실시간으로 처리하고 쉽게 확장할 수 있도록 하여 시간과 비용을 절약할 수 있도록 지원합니다.


미국의 디지털 뱅킹 고객 10명 중 1명은 Q2의 보안을 사용합니다.