Nuuly Completes Flawless Launch of its New Clothing Rental Subscription Service with Confluent Cloud

For almost 40 years, Urban Outfitters has been creating unique shopping experiences through well-respected brands that include Anthropologie, Free People and Urban Outfitters. The company recently launched Nuuly, a clothing rental subscription service that is fully aligned with its long-standing mission of enabling customers to express themselves through their wardrobes and the spaces they keep. Subscribers to Nuuly can choose six items per month from the service’s large and growing collection of up-and-coming designers, iconic labels, and unique vintage finds. Nuuly handles the laundering, dry cleaning and any needed repairs once items are returned, while subscribers have the option to purchase items they want to keep.

A team of engineers and developers at Nuuly designed, built and deployed a real-time event streaming architecture based on Confluent Cloud and Apache Kafka in just six months. This architecture serves as the IT foundation for all of the company’s operations and has enabled a flawless launch, stable production operations, and a reduction in administrative overhead.