Scaling the Streaming Stack: Introducing the Sell with Confluent Partner Program

The data and artificial intelligence (AI) landscape is evolving, and so is our data streaming ecosystem. We’re thrilled to announce the launch of Sell with Confluent (SwC), our new reseller engagement model designed specifically to empower our partners to lead sales cycles and drive scalable, repeatable growth.

This evolution is part of our commitment to building a partner ecosystem that prioritizes scalability, simplicity, transparency, and collaboration. By reducing friction and streamlining processes, we’re making it easier than ever for you to help customers adopt data streaming and win effectively alongside Confluent.

Ready to see what your customers can build when you Sell with Confluent? Enter your company email to get started.

3 Reasons to Sell with Confluent

Our program evolution isn't just about a name change; it’s about providing you with a predictable and profitable framework to dominate the market. Here’s what the new model brings to your business:

1. Accelerated Profitability and Incentives

We’ve structured our rewards to ensure that your effort in sourcing and closing deals is highly compensated.

• Standardized Success: Get double-digit market-competitive discounts.

• Rewards for Sourcing: Attain more points for opportunities registered via the partner portal.

• Multi-Year Momentum: Earn an additional +1% discount for multi-year contracts.

• Performance Rebates: Earn stackable 3% rebates for securing new logos and 3% for including Apache Flink® in your deals.

"Speed is everything when customers need to modernize their data infrastructures," said Anuj Kaushal, Senior Manager of Global Partnerships at Persistent Systems. "Sell with Confluent helps us scale our streaming business quickly and meet customer demand without delay. This simplicity lets our team focus on what matters: helping customers modernize and innovate with real-time solutions."

2. High-Velocity Automation

We’re putting the tools for success directly into your hands to accelerate the deal life cycle.

• Partner-Facing Quoting Tools: Generate quotes with programmatic discounts.

• Instant Approvals: Standard discount approvals are now automated, meaning you can move at the speed of your customers.

• Deal Protection: Our life cycle management ensures that your sourced opportunities are protected from the moment of registration.

3. Strategic Marketing and Co-Investment

We aren't giving you just a platform; we’re giving you the fuel to grow it.

• Business Investment Fund: Access co-investment funds for marketing activities like workshops and regional events.

• Regional Playbooks: Leverage "thematic" menus (like generative AI and financial services industry) and "tactical" menus tailored for AMER, EMEA, and APAC.

"SVA has always focused on combining leading technology with excellent service," said Marie Fraune, Head of Competence Center Data Engineering & Microservices at SVA. "Sell with Confluent makes that easier than ever. The program lets us respond to customer needs immediately and deliver real-time streaming solutions that drive real business outcomes."

How Does the SwC Program Benefit Our Joint Customers?

Participating in SwC ensures that your team can help customers quickly and seamlessly adopt the real-time data streaming solutions they need to stay competitive in the age of AI and beyond.

More streamlined partner motions translate directly into quicker time to value, clearer pricing, and engagements tailored to best suit the customers in the precise regions, industry sectors, and market segments that you serve.

The Path to Success in 2026 – Get Started Today

Together, we’re building the central nervous system of the modern enterprise. To take part and remain active, all partners must sign the Partner Program Agreement (PPA). Please note that partners without a signed PPA will be deactivated by April 1, 2026.

Enter your email into the partner portal—your central hub for the Confluent partnership—to access the Partner Academy, explore our new quoting tools, and register your first 2026 opportunity.