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Report

Retailers Improve Their Topline and Bottom Line by Harnessing Data in Motion

The heightened expectations of your consumers are forcing a radical evolution in retail. Itโ€™s no longer enough to understand a basic demographic. You must be responsive to individual customerโ€™s desires and give them what they want in the moment theyโ€™re primed to buy, whatever channel they happen to be on.

Ventana Research finds that more than nine in ten organizations place a high priority on speeding the flow of data across their business and improving the responsiveness of their organizations. This is where Confluent comes in. Even if youโ€™re still using legacy technologies such as mainframes, Confluent helps unlock this data to set it into motion to build rich digital front-end customer experiences and transition to real-time software-driven backend operations. With data in motion, you can:

  • Boost sales via personalized interactions with a 360ยฐ view of customers
  • Provide real-time information about inventory and pricing across your offline and online channels
  • Plan, forecast, and order just-in-time inventory while optimizing warehouse and fulfillment costs associated with stocking top sellers and slow-moving stock
  • Create omnichannel experiences by unifying your customer experiences across in-store, web, mobile, and social channels

If you want details on how retailers like you are transforming operations using Confluent, download this free report from Ventana Research.

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