Serving Millions of Gamers Globally with Real-time Data Pipelines

Demonware, a fully owned subsidiary of Activision Blizzard, designs, develops and hosts online services powering some of the most popular game franchises in the world, including Call of Duty and Skylanders. Alongside the core offerings of match-making, the services include transactions, leaderboards, data pipelines and identity management, among others for millions of users around the world.

Demonware deployed Confluent Platform and Apache Kafka® to scale their data pipeline infrastructure depending on usage as they capture and process the various types of data coming in every second from user activity. The data is sent to various teams within Demonware and Activision who use it to power the various services including diagnostics and optimizing and improving player experiences, which enables designers to adjust and make improvements in the games.