Technologists understand that Kafka is reliable and durable; fast and fault-tolerant. It handles use cases both large and small. So why isn't it being used everywhere by everyone? Because the technology itself isn't the answer. As an engineer-turned-data-guru, it took me way too long to figure that out. No technology will make a difference in any business without the proper buy-in from stakeholders (including non-technical stakeholders), enablement support, and carefully crafted adoption frameworks. During this session, you'll learn about how to communicate the value of technology decisions to non-technical co-workers or stakeholders. And we'll talk about some very specific buy-in, enablement, and adoption activities and suggestions for supporting streaming implementations.